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Fewer Ads, More Money?

You may have noticed a new feature in AdSense ads this past week - variations in the number of text ads we show in any ad unit. Actually this is a new feature of adsense, which is described in "Inside Adsense" blog:

How have Google ads changed?

"We've updated AdSense to now vary the number of text ads that appear in a given ad unit. When we have a set of highly relevant and useful ads, we give them more of a presence in the ad unit by eliminating other ads. In some cases, if we determine a particular ad performs extremely well on a page, we'll remove all other ads from the unit and show just this single ad."

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